Allô mon Coco

Early in 2014, an all new restaurant opened on de Maisonneuve Boulevard West, near Concordia University, much to the delight of the students. Chuck, the manager of the restaurant, had long been a loyal customer of the Allô Mon Coco chain before acquiring his own franchise.

Chuck chose the downtown location in the centre of the city because he loved the diversity of the neighbourhood. "It's dynamic, there are lots of young people and there is always something going on," he says.

Understanding the needs of his student customers, Chuck decided to offer a 10 per cent student discount on everything in the restaurant, a move that has paid off; on a daily basis, Allô Mon Coco is filled with students eating a hearty lunch with friends.