To develop and market innovative kitchen products for the Canadian and global markets using a strong marketing mix strategy. Our products combine quality and design and are ground breaking and ahead of the market trends. To promote the one stop shop concept offering everything for the kitchen under the same roof including full ranges of cooking utensils and accessories. To develop new categories as well as recognized trademarks and create an enhanced demand through print and televised advertising campaigns that clearly demonstrate the added values and the innovative characteristics of our products.more...See more text
