PRiMAALA
Details
Information
Reviews
Location

Products and Services

  • Jewelry,
  • Candle Undergarment,
  • Plus Sized Clothing,
  • Purse,
  • Fashion Accessory,
Location
803 Dundas St W, Toronto, ON M6J 1V2
Useful Information

Methods of Payment:

  • Direct Debit

Meet the owner

If the average North American woman wears a size 12-14 dress, why are stores that carry these sizes a rarity - an exception to the rule? When studying fashion design, Rachel Holt asked herself the very same question.

At the time she was writing her university thesis for her business plan, Rachel discovered that there were only 15 stores in all of Toronto that carried clothes for women in the 12-24 size range. This was mind-boggling to Rachel, especially since the plus-size retail dollar is in the range of tens of billions of dollars and is the only sector in the retail fashion industry that actually earns money, while everyone else is losing. “I asked myself, ‘Why are there so few options out there when there are so many women who would spend the money?” and Rachel’s answer was PRiMAALA.

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Appears in one Smart List

Editor’s Pick
These Toronto plus-size boutiques are putting fashion first

These Toronto plus-size boutiques are putting fashion first

This beautiful Dundas Street boutique will make you feel right at home. The white interior and stylish merchandising accentuate the curated collection of plus-sized fashions. Browse on your own or with a personal shopper through the meticulous racks of hand-picked designs. Structured blazers complement floral dresses and printed trousers. The aesthetic of the place is so ideal that some could mistake it for a boudoir.

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