The Lightning Group provides two primary services: 'Paths to New Revenue' strategies and 'Virtual Chief Marketing Officer' services.You've done all the cost-cutting that you can. Now what? You can't cost-cut your way to prosperity - companies need to focus on revenue generation strategies. To be a success, not only do companies need the correct strategy -- they also need flawless execution. The Lightning Group designs new revenue optimization strategies and implements them either with the customers' in-house staff or through The Lightning Group's extensive resource network.The Lightning Group provides Virtual CMO services to companies that require executive level strategic and marketing skills but do not need a full-time Chief Marketing Officer. We also assist Chief Marketing Officers in taking a fresh look at marketing and revenue opportunities. At the Lightning Group, we are not only the architects of the strategy, we are also the general contractors who manage the implementation. more... See more text