This Is Who We Are - Our History, Our Mission, Our Passion. Live. Learn. Pass On.1970sDeveloping Values: The family, friends, community and personal experiences founder Dave Tate had when growing-up all helped shaped the values of our company today. 'I was taught at a young age the importance of quality over quantity, and it was driven into me that if you start something, you finish it, and you do it with honesty and integrity.'It was during these formidable years, and as a direct result of several key events early in life, that Dave molded his own morals, ethics, and principles. Today, it is the values - courage, empowerment, integrity, attitude, execution, education, and quality - that serve as guideposts in every action and aspect of our daily business.Live. Learn. Pass On. 1980s Discovering A Passion For Strength: For Dave, his passion for strength is about breaking personal records and finding peace. more... See more text