Mission and RoleManitoba Beef Producers (MBP) is the exclusive voice of the beef industry in Manitoba.MBP represents 8,000 beef producers across the province. MBP is a non-profit organization with a producer-elected board that consists of 14 directors, each representing cattle producers in a specific region or district of the province, along with four full-time staff.MISSIONThe mission of MBP is to represent all beef producers through communication, advocacy, research, and education - within the industry and to governments, consumers and others, to improve prosperity and ensure a sustainable future.These efforts takes place to strengthen our industry's viability, improve prosperity and ensure a sustainable future for the beef industry in Manitoba for the benefit of our beef producers and all Manitobans.To represent our Manitoba beef producers and their well-being is more than a job, it is work that we are passionate about and to which we are deeply committed.Copyright © 2013-2014 MBP. more... See more text