DotdynamicMatthew Shepherd, Internet Marketing ConsultantMatthew has been working in the online marketing industry for over 6 years and possesses a wide range of skills and experience in Search Engine Optimization , Pay Per Click Advertising , Social Media Marketing, Web Analytics, and Website Conversion Optimization.Having previously held the position of Online Marketing Director of a national online marketing agency, Matthew has assisted a range of small to large business as well as national brands with their online marketing efforts. In March 2012 Matthew founded Dotdynamic Internet Marketing and has continued to help national and international brands across Canada with every aspect of their online marketing to deliver measurable results.Matthew holds a Google Analytics Individual Certification and strongly believes in making online marketing decisions and measuring online marketing success through well implemented web data analysis and conversion testing strategies.Matthew's passion for online marketing and commitment to continual improvement led him to co-found The Winnipeg Search Engine Marketing Group . more... See more text