Welcome to Diamond Valley Enterprises - Lux Jewellers! I’m Pamela, the owner, and I’m so pleased you stopped by to learn a little more about my store and me! Jewellery is one of my passions; I started in the industry when I was 20 years old as a Graduate Jeweller. I initially worked at a wholesale gem dealer and custom design house before opening my first Jewellery and Gift store. I was in the retail business for many years, running stores, kiosks and various other business ventures. My goal is to bring you premium quality fashion jewellery with genuine stones all at great prices. You will find yourself a new trendy piece or a gorgeous gift for the special people in your life. I love shopping and sourcing new jewellery and will bring you new and exciting designs every week! more... See more text