Blue Ice is made up of two climbers who have a traveling addiction and the team behind bringing great MadRock products to Canada. Jeff and Adam co-founded Blue Ice in an effort to inspire the human spirit for personal growth, travel and life-long adventures. By connecting you with mother nature and building a passion for the world that surrounds us, Blue Ice is dedicated to growing the local hiking and climbing scene and providing the expertise and equipment for you to explore the world around us. The Blue Ice advantage is achieved by merging world-class customer service with the highest performing products delivered by a team of passionate world travellers. We offer honest opinions; and in our opinion, you need to have fun. Every. Single. Day. more... See more text